Integrate Facebook with Websites: The Possibilities

You’ve seen it coming: websites beginning to add Facebook logos and feeds to their content. Did you know people now spend more time on Facebook than on search engines? Did you know it is possible to add Facebook functionality to your website? More than just “Become A Fan” buttons, but actual integration with Facebook to allow a more social experience on your website.

Imagine what might be possible:

If you have an online store your customers may be able to add your product information (along with a link to the product page on your website) to their Facebook feed for all their friends to see.

You might be able to provide updates and other information directly to your customers Facebook pages (if your customers are generation “Y” or “Z” you know they think email and newsletters are obsolete).

Perhaps your customers can bring their Facebook friends to your online store and shop together; viewing and discussing your products while they shop. Perhaps this activity is posted to their feed for all their friends to see where they were shopping and what they were viewing. Or what they purchased.

Some of these things are already possible. There are different levels of integration with Facebook: some if it simple, other integrations are more complex. Capabilities seem to be constantly added and upgraded. If your business hasn’t using Facebook (and other social media), it may be time to consider doing just that…